Marketing & Mechanics: The Last Call in Automatic Dishwashers (1950)

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The Last Call in Automatic Dishwashers was made to help dishwasher salesman learn how to market their product to Mrs. Housewife in a way that would appeal to her. Youngstown Jet Tower Dishwasher is the product for sale and all the benefits such as getting the dishes hygienically clean to prevent disease, labor off the wife’s shoulders, and saving time, appear ironic when looking at the outdated and cumbersome machine. Not only a step back into appliance history, it serves as a look at social roles regarding men and women, such as the woman staying at home and the sales people being, inevitably, men.

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